Balik Eve Gel

Balık Eve Gel is a start-up I co-founded with my sisters during the pandemic, built around the shared mission to make the future a better place. The brand promotes a sustainable, health-conscious lifestyle through responsibly sourced fish, delivered fresh to homes within 24 hours of harvest. All fish sold are from local, certified sources, either MSC- or ASC-certified, ensuring full traceability and environmental responsibility.

I led the branding and visual identity for the project, designing the logo, building the website, and creating original content for social media. I also developed a line of promotional merchandise, including stuffed fish toys and kitchen towels, to reinforce the brand's playful yet impactful message.

Beyond business, Balık Eve Gel carries a strong sense of social responsibility. Through our ‘Sağlıklı Nesiller’ (Healthy Generations) initiative, a portion of every purchase supports projects aimed at improving children’s health and hygiene. Our first milestone was building toilets for students at a primary school in Muğla, Turkey, a small step towards a healthier, more equitable future.